Sega's eigen vice-president marketing had onlangs nogal wat kritiek op de Nintendo Wii. Zo vroeg hij zich openlijk af of de console volgend jaar nog net zo interessant is en of de ontwikkelaars hun creativiteit wel kwijt konden op Nintendo's spelcomputer. Deze uitspraken zorgden voor de nodige commotie onder de fans...
En niet alleen de fans vonden het een opzienbarende uitspraak, ook in de eigen geleden kon Scott Steinberg, vice-president marketing van Sega, waarschijnlijk op weinig steun rekenen, want Sega is naar buiten getreden met een officieel standpunt waarin ze duidelijk maken nog volop met de Wii bezig te zijn. De Japanse gigant wilde het volgende kwijt:
“SEGA has fully supported the Wii since day one and we continue to do so – it’s no secret that we are close partners. Nintendo has done a masterful job of selling its vision and expanding the market. That said, it’s a shared responsibility and opportunity for the whole industry to take advantage of the possibilities of the Wii. If we don’t realize its true potential, we will have missed a great opportunity to expand creatively and that is what I was cautioning against in the Reuters interview. I’m not just putting the responsibility of innovation on Nintendo. It’s on SEGA and all the publishers and developers as well to carry that flag.
SEGA has been behind the Wii since day one. At E3 2006, our booth was one of the only places you could play a Wii game other than at the Nintendo’s. We had playable versions of Super Monkey Ball and Sonic and the Secret Secret Rings up and running. We also just announced a historic partnership with Nintendo to create Mario & Sonic at the Olympic Games – a title that SEGA and Nintendo are developing together exclusively for the Wii and DS. We currently have seven titles that we’ve announced for the Wii such as The Golden Compass, NiGHTS and Ghost Squad, and many more in development.
The Wii, Xbox 360, and PS3 all have their own unique advantages. SEGA is excited to be publishing for all three consoles.”
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