Warner Brothers is boos, omdat licentie games vaak niet om over naar huis te schrijven zijn. Games als Enter the Matrix, The Hulk enz. worden meestal afgeraffeld en stellen qua gameplay weinig voor.
Volgens Warner Brothers gaat hier verandering in komen. Zij gaan de developers meer geld geven, zodat de games over films ver boven de 70% scoren in de bladen.
Warner Brothers had het volgende er over te zeggen:
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"The game industry has had its time to exploit movie studios all day long and to get away with producing inferior products," says Hall. "But, with Warner Brothers, no more. Those days are over. And we mean it. This isn't just lip service. Honestly, the bad games are over.
An escalating royalty rate kicks in to help compensate us for the brand damage that's taking place," says Hall. "The further away from 70% it gets, the more expensive the royalty rate becomes. So, frankly, if the publisher delivers on what they promised -- to produce a great game -- it's not even an issue.
De makers van Enter the Matrix, Atari, waren er niet zo blij mee. Zij reageerden op de volgende manier:
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We sold four million copies of Enter the Matrix. That's $250 million worldwide," declares Bruno Bonnell, Atari's chairman and CEO. "That's what a big major motion picture makes. And Warner Bros. would penalize us because we didn't achieve 70%? Are they joking?
Are we proud of everything we do? In most cases, yes," he says. "Do we fail sometimes? Sometimes. Do we feel we have to pay because we fail and because the ratings reflect that? No, absolutely not."
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